Our Passion

Fostering positive change grounded in fairness and kindness

Hira Ali, Founder of Advancing Your Potential is a multi-faceted career coach, trainer and recognised thought leader in the diversity and inclusion space.

Hira Ali, an inspiring specialist in leadership development, an executive career coach, and a highly acclaimed writer and speaker has dedicated her award-winning career to empowering individuals to unlock their inherent potential. Her impactful work has garnered recognition and has been prominently featured in prestigious outlets such as Harvard Business Review, Forbes, Telegraph, B.B.C., Harpers Bazaar, Independent, C.B.C., Huff Post, The Irish Times, Grazia, Geo News, Ham and High, The National, The New Arab, Marie Claire, Glamour U.K., I News, and Entrepreneur, among numerous others in print, radio, and television.

A Senior Advisory Team member at The Benedictine University Illinois L.E.A.D.S. leadership program for undergraduate women, Hira also joined the Advisory Council of W.L.G.'s Conversations with Men. In the past year, she assumed the role of Advisory Board Member for Women in Transport. She was appointed to NASA's database of global IDEA Practitioners, demonstrating her commitment to diversity and innovation. Hira holds the Professional Certified Coach (P.C.C.) accreditation from the International Coach Federation, an Inter-cultural Communication for Global Business Certification from Cambridge University, and is a professional member of the Association for Neuro-Linguistic Programming.

As the founder of Advancing Your Potential, Hira passionately advocates allyship programs and inclusive talent management initiatives. She is the award-winning author of two transformational books: "Her Way To The Top: A Guide to Smashing the Glass Ceiling" and "Her Allies: A Practical Toolkit to Help Men Lead Through Advocacy." For more information on Hira, please visit www.advancingyourpotential.com, and you can follow her on Twitter, LinkedIn, Instagram, or Facebook @advancingyou.

Awards and Recognition

Hira Ali's exceptional contributions have garnered numerous prestigious honours and awards, solidifying her influential presence across various domains. Notably, she received the Top 100 Women – Lift Effects Star Award and achieved the distinction of being among the top three finalists for the Baton Awards' Entrepreneur of the Year in 2019.

Furthermore, Hira was honoured with the Highly Commended Woman in Media Award sponsored by Microsoft at the esteemed Win Trade Awards. Her global impact is underscored by her inclusion in Diverse In's list of global D&I voices to follow on LinkedIn and her recognition among the top women breaking bias internationally. Her work has also been celebrated with awards in Pakistan and the Maldives.

Adding to her accolades, Hira has been featured as a role model in the book "Girls Who Do You Want To Be," standing alongside other remarkable individuals changing the world. Additionally, she is recognised as a shining star in the book 'Roshan Sitaray.' and has contributed a chapter in the book #Everything you should have learned at school but didn't.'' Frequent nominations for a positive role model further highlight her influence on gender and ethnic inclusion. LinkedIn has acknowledged her as the top community voice in cultural competency and employee relations.

On the global stage, Hira Ali has been listed as one of the top 100 Influential Muslims in the U.K. and has secured a position in the top 10 in education. These multifaceted achievements underscore her unwavering commitment to positive change and leadership across diverse spheres.

Book Hira Ali for a Keynote.

Hira Ali on Imposter Syndrome


Exective 1:1 Coaching Hours


5 Star ratings and reviews of books, articles and talks


Recognitions and Awards including Outstanding British Pakistani, Top 125 D&I voices on LinkedIn


Global Appointments


Articles and Publications


Radio and TV appearances


National and International Interviews


People trained and coached